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Appalachia Proud: Mountains of Potential celebrates the innovation and entrepreneurial spirit of the region while at the same time honoring its traditions. The logo enables consumers all over the world to immediately identify a quality product from Eastern Kentucky, whether it is a jar of jelly, a cut of beef, or a basket of apples.

Appalachia Proud is a trademarked brand in the Kentucky Proud family and cannot be copied or used without the express written consent of the Kentucky Department of Agriculture (KDA). For more information on the program and its guidelines, call the KDA's Office of Agricultural Marketing and Product Promotion at (502) 573-0282 or email agr.kyproud@ky.gov.